Shandong Ruite Security Equipment Manager Han: To promote, we must actively help the company win millions of orders .
Shandong Rute Security Equipment Co., Ltd. is a company with more than 10 years of production and operation of toxic and harmful gas and flammable and explosive gas detection and alarm equipment. Manager Han, the company's network promotion manager. Before doing promotion, I have been an e-commerce company, and I am relatively familiar with the promotion. I have 6 years of promotion experience. Now through promotion, I can get millions of orders online every year, helping the company's annual turnover exceed 20 million.
Shandong Rute Security Equipment Co., Ltd. was established in 2009. All of its production products have obtained the fire protection product type approval certificate issued by the National Fire Protection Product Conformity Assessment Center, and obtained the production permit of measuring instruments issued by the State Quality and Technical Supervision Department. The company also cooperates with well-known domestic and foreign manufacturers on air respirators, chemical protective clothing, static grounding alarms and other security equipment to provide customers with more comprehensive product services.
The company mainly deals with various gas detectors, portable gas detectors, gas alarm controllers, gas alarm systems for the Internet of Things, and toxic and combustible gas alarms. And other security products such as air respirators, chemical protective clothing, static grounding alarm devices.
In March last year, manager Han saw on the Internet that the products on the Soho platform were well displayed by merchants, and had a keen interest in the products and services of the platform. So he immediately contacted the staff to find out that the official website and small company provided by Caitongtong products. Services such as the program store are quite good, and immediately reached a cooperation with Soho. Since the cooperation, Mr. Han's products have received 3.83 million exposures. Through online promotion, Manager Han can receive more than 50 product consultation calls from customers with high intentions each month, helping the company to receive many orders.
Manager Han has been doing online promotion for 6 years. She said: "Online promotion is more convenient and quicker than traditional sales methods. Previously, it was very passive to contact customers. It was much simpler to visit one by one. Now it is much easier to synchronize product information. On the Internet, customers will take the initiative to find a home consultation. Of course, it is not easy to do promotion and you need to take care to operate, for example, your product information must be comprehensive, and you must find ways to improve the quality of the information, so that more Customers are seeing more people looking for products in this way. "
On how to do promotion, Manager Han shared: "The first step in doing promotion is to get enough customer inquiries. You have to communicate with the customer before you have the opportunity to negotiate the order, so we will increase the amount of product inquiries from customers. To optimize and improve the quality of product information, especially those high-frequency products, the more you must pay attention to. According to the customer's purchasing behavior to publish and optimize, you also have more opportunities to receive customer inquiries and get purchase orders.
At present, Shandong Rute Security Equipment Co., Ltd. accounts for about 80% of online orders. Manager Han said that online promotion can't just wait for the rabbits to make preparations, so that customers can improve order conversion when consulting products, so that you can get more orders.
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