Tancheng Hongshun Liquor Packaging Hou: The company was established in the past 2 years, using the Internet to promote revenue and break through 10 million entrepreneurship
Shandong Tancheng is known as "China's Wine Packaging Capital", with more than 100 various wine packaging production enterprises, with an annual output of more than one billion glass wine bottles, becoming a must for major wineries to purchase packaging products. One of the choices has also brought a vast market for the wine packaging enterprises in Tancheng, and has now developed into the largest industry cluster in the same industry in Jiangbei.
Tancheng Hongshun Liquor Packaging Co., Ltd. was established in 2018, specializing in the production and sales of various types of alcohol packaging products. Mr. Hou, a native of Yuncheng, has been involved in the production of alcoholic packaging since he was a child, and has successfully entered this industry after graduation. In 2018, President Hou founded Tancheng Hongshun Wine Packaging Co., Ltd. With the help of online promotion, the company has achieved a turnover of more than 10 million in just 2 years of establishment.
Tancheng Hongshun Wine Packaging Co., Ltd. was established in 2018, specializing in the production of glass wine bottles, colored wine bottles, high-medium and low-grade wine boxes, wine boxes, bottle caps, glass bottles and other wine packaging products. The company has introduced a number of production lines such as automatic crystal material manual bottle production lines, crystal white material rank machine bottle production lines, electric baking oven production lines, and is equipped with comprehensive processing services such as frosted sand, flower piles, gold painting, and glaze spraying, which can provide customers with Personalized custom products.
The company mainly produces glass bottles, wine bottles, colored glass bottles, plastic bottle caps and other products. The glass bottles produced include crystal white glass bottles, high-white wine bottles, roasted wine bottles, spray colored glass bottles, etc. Ten series of thousands of products have been widely adopted by the vast number of liquor companies across the country and received unanimous praise from many customers.
In March of last year, when Hou was doing promotion, I heard that the products on Souhaohuo platform had a good effect. Then I went to Souhaohuo.com and found that many of the products on Souhaohuo platform had good online exposure rankings, so Contact Soho Goods platform immediately and opened Caitongtong member. Since the cooperation, the company's products have received more than 1.49 million exposures. Many customers have called to inquire about products, and the orders received at Souhao Goods have exceeded 20% of the total order volume.
President Hou said: "When I started my business, I was exposed to online promotion. In the current environment, it is not enough for the company to achieve development by selling products offline. It must be promoted in conjunction with the Internet. Grab more business opportunities. Of course, promotion is not blind investment, you must formulate a good promotion strategy. For our company, we were generally busy years ago, and we will sell the products of the previous year after the year. The situation is analyzed and summarized, and then a corresponding promotion plan is formulated, which is much better than the promotion without any preparation. "
President Hou also shared that due to the large number of festivals in the second half of the year, there are more customers buying products. The company is busy during the period from Mid-Autumn Festival to the year before. Many customers are customized. It takes longer. Therefore, we will adjust the corresponding production and promotion strategies in the first half of the year to balance the production volume in the first and second half of the year. After that, we also plan to expand other categories, such as some bottle packaging such as soy sauce and vinegar, depending on the market trend. In order to have more opportunities to get orders.
At present, Tancheng Hongshun Wine Packaging Co., Ltd. accounts for approximately 30% of online orders. Mr. Hou said that although the company's online order volume is not too much, the growth trend is relatively obvious. After that, we will continue to optimize and summarize, adjust the promotion strategy in time, and strive to get more orders from the Internet, so that the company will develop better.
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