General Manager of Nanhai Anhan Metal Products Co., Ltd .: Pioneering Insurance Bankruptcy Breaks 10 Million Entrepreneurship by Promoting Company Performance
More than 20 years ago, he was just an ordinary technical apprentice; more than 20 years later, the company he founded had an annual turnover of more than 10 million. He changed jobs and sold, and the company he founded almost went bankrupt. In the nearly 30 years of hard work, Mr. Feng never thought of giving up when he encountered difficulties. It was his insistence that led him to lead the company after 5 years of entrepreneurship. The amount reached 15 million.
Foshan Nanhai Anhan Metal Products Co., Ltd. was established in 2014. The company mainly produces and operates sun awnings, sun shades, aluminum alloy curtains, Roman poles, curtain pole decoration head installation codes, iron curtain poles and accessories. Swimming pools, large commercial supermarkets and other places, the company's annual turnover reached 15 million.
Mr. Feng is the founder of Foshan Nanhai Anhan Metal Products Co., Ltd. In 1993, General Feng started to learn to make molds, and later became an engineer in the aluminum processing industry. In 2009, President Feng decided to challenge some things that he had wanted to do before but hadn't done before. In the 5 years of sales experience, due to his solid technical background and very professional business talks with customers, Mr. Feng's sales performance has been continuously improved. By 2014, President Feng decided to start his own business and turn the results of research and development into products to serve more consumers.
After the company was founded, it gradually received some production orders. Just as everyone thought that the company's operations had entered the right track, the hidden crisis was gradually approaching. In the past, Mr. Feng believed that to build a company, the first thing is to produce high-quality products. However, when Mr. Feng devoted his energy to product development and production, the product sales channels had problems at this time. On the other hand, many small businesses that have cooperated before have closed down and are no longer able to get new orders.
At this time, the company is facing a huge crisis and is likely to go bankrupt. In the face of such a situation, Mr. Feng did not want to just give up like this, after all, he was a company that he had built himself. Mr. Feng made a decision to mortgage his family property to secure sufficient funds to rescue the company. On the one hand, the previous mistakes were summarized, and the product sales channels were established so that the products could be sold better; on the other hand, they began to try network promotion and open up new order acquisition channels. In this way, President Feng led the company through the crisis. As more and more orders were received, the company's development was getting better and better.
In May of this year, Mr. Feng saw that the products posted by the merchants who searched on the Soho platform were ranked better on the Internet. After observing for a while, he actively contacted the Soho platform to seek cooperation and opened Caitongtong membership. After the cooperation, President Feng immediately uploaded the product, and has accumulated more than 4.86 million exposures. Through online promotion, Mr. Feng can receive hundreds of thousands of orders every month on average.
Mr. Feng said, "You must not be blind when doing online promotion. Product promotion must be focused. If you do every product word, the cost will be very high. So, you have to base on the market price of each product. Targeted publicity. For example, our company mainly makes daylighting ceilings and sunshades, so the keywords of these products will be more. In addition, according to different regions and climate conditions, there will be promotion strategies. Corresponding changes. The Pearl River Delta region is used as an example in the southern region. Generally, April to September is the peak season for our products, while in the northern region, the product is generally more popular from June. We adjust the promotion strategy based on these characteristics. There will be more orders. "
In addition, Mr. Feng believes that the product must also meet the consumer's consumption habits, so that it has greater competitive advantages: "Now we are talking about environmental protection and intelligence, especially young people, so our products are also focusing on intelligence and environmental protection. To develop and meet consumer needs, so that products can be accepted by more consumers. "
Currently, Foshan Nanhai Anhan Metal Products Co., Ltd. accounts for more than 90% of online orders. Mr. Feng said that the network promotion brought many customers to the company, and 60% of them introduced us new customers after cooperation. Therefore, if the company wants to do well, it must not only do a good job of propaganda, but also grasp the products and services together, so as to retain customers and the company can do better and better!
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