Inspector Instrument Technology Liao: Promotion and development through network promotion received hundreds of thousands of orders in a month
The testing machine industry is a traditional and new type of industry. As early as the 17th century, Galileo used a testing machine to test the mechanical properties of building materials. The testing machine can use the latest science and technology to upgrade and innovate in order to obtain more realistic and scientific test data, promote scientific and technological research and development progress, and make the testing machine industry have a broad space for development.
Suzhou Jianzhuo Instrument Technology Co., Ltd. is a manufacturer of high-quality testing equipment that integrates independent research and development, design, manufacturing and operation. The products not only have many customers in China, but also are exported to India, Myanmar, Vietnam, the United States And so on.
General Manager Liao is the principal of Suzhou Jianzhuo Instrument Technology Co., Ltd. After graduating, Mr. Liao has done 5 years of technical work in the testing instrument industry. In 2018, he decided to start his own business. Today, he leads the company with an annual turnover of 8 million through online promotion.
The company was established in 2018.Since its establishment, the company has been committed to providing high-quality testing equipment for rubber materials, wires and cables, plastics, electronics, electrical appliances and other industries. The company has an independent research and development design team, has a wealth of technical background and industry experience, and strives to create better products for customers, and solve difficulties and problems encountered by customers.
The company mainly produces and operates universal material testing machines, constant temperature and humidity chambers, xenon lamp aging testing machines, ozone resistance testing machines, thermal cold shock testing machines and other products.
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In August of this year, Mr. Liao contacted the Soho Goods platform. Under the detailed introduction of the Soho Goods staff, Mr. Liao was more interested in the services and functions of Caitongtong products, holding the idea of trying it out, and Soho Goods. Cooperation was reached. Since the cooperation, the products released by Mr. Liao have obtained 760,000 exposures. Through online promotion, the company can receive customer orders every month. When business is good, it can get more than 500,000 orders in a month.
Regarding how to get hundreds of thousands of online orders in one month, Mr. Liao said: "After the company was founded, in order to gain more customers, we immediately opened stores online and established channels for the promotion of online products. In addition to publishing product information, We will also publish some technical articles to share some product or industry knowledge to attract customers. In addition, we will also take products to participate in exhibitions, combine offline and online, so that products can be targeted to more customer groups, so as to have Opportunity to get more customer orders. "
Mr. Liao also shared that it ’s important to set a strategy for online promotion: "Our customers generally consult products from the moment they trade. The transaction cycle is usually one month, so the first month of the beginning of the year is mainly to accumulate customers and let them know our products. It is helpful for future orders. In addition, as far as our company is concerned, the proportion of customers in the plastics industry will be slightly more. We will also formulate some targeted strategies and improve some features on the products, which are more recognized by customers. Accept, there are more opportunities for orders. "
At present, Suzhou Jianzhuo Instrument Technology Co., Ltd.'s online orders account for about 40%. Mr. Liao said that the Internet has been our important source of order acquisition, and we will continue to increase our promotion efforts in the future to better publicize our products and strive for an annual turnover of over 20 million next year!
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